Sheepdog Tip of the Day, Before Combat tip 141

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The processes that make someone a desirable role model include: Vicarious reinforcement (you see the role model being reinforced in a manner that you can experience vicariously). Similarity to the learner (you perceive that the role model has a key trait that makes him/her similar to you). Social power (the role model has the power to reward (but does not necessarily do so)). Status envy (you envy the role model's receipt of rewards from others).

Lt. Col. Dave Grossman, On Killing




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